One purchase. Powerful business research.
No countdown timers and no fake discounts. Lifetime is the best overall value; Ultimate is for operators who want the advanced analysis tools.
See the quality before you pay
Free
$0
No card required
- Selected complete opportunity profiles
- Basic filters and global search
- Compare two opportunities
- Limited Find My Business results
- Core calculators
For Active Builders
Pro
$79
One-time payment
- Full research database
- Unlimited category browsing
- Advanced filter system
- Every opportunity detail page
- Saved opportunities and saved searches
- Full comparison across four opportunities
- All calculators
- Full Find My Business matching
For Long-Term Founders
Lifetime
$129
One-time payment, lifetime access
- Everything in Pro
- Lifetime platform access
- All future opportunity categories
- All future research updates
- All future core tools
- Research reports
For Power Users & Operators
Ultimate Lifetime
$149
One-time payment, lifetime access
- Everything in Lifetime
- Advanced AI business advisor
- Enhanced business-plan generation
- Custom data and local market reports
- Competitor tracking on public information
- Advanced opportunity analysis tools
- Market change alerts
Full comparison
| Feature | Free | Pro $79 | Lifetime $129 | Ultimate $149 |
|---|---|---|---|---|
| Opportunity profiles | Selected | All | All | All |
| Advanced filters | Basic | Full | Full | Full |
| Comparison | 2 at a time | 4 at a time | 4 at a time | 4 at a time |
| Find My Business | Limited | Full | Full | Full |
| Calculators | Core | All | All | All |
| Saved opportunities & notes | — | Yes | Yes | Yes |
| Research reports | — | — | Yes | Enhanced |
| Business plan generation | — | Basic | Full | Enhanced |
| AI business advisor | Limited | Standard | Standard | Advanced |
| Competitor tracking | — | — | — | Yes |
| Future updates included | — | During access | Lifetime | Lifetime |
Common questions
Why is the free plan genuinely useful?
Because a deliberately frustrating free tier is a bad way to earn trust. Free users get complete profiles — not teasers — so you can judge the research quality before paying.
What does 'lifetime' mean?
One payment for continued access to the platform, including future categories, research updates, and core tools as they ship. It is access to an asset, not a rented subscription.
Do you guarantee I'll make money?
No. Nobody honestly can. Vantage gives you demand evidence, competition analysis, economics, and risks so you can make a better-informed decision — the execution and outcome are yours.
Is the $20 Ultimate upgrade worth it?
Only if you'll use the advanced analysis: competitor tracking, custom reports, and the advanced AI advisor. If you mainly want the database and calculators, Lifetime is the right tier.